We are proud presenters of the 20×20 campaign
20×20 is a new campaign aimed at creating a measurable cultural shift in the presentation and perception of Women’s sport in Ireland. It is a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.
WHAT WE’RE DOING
20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:
• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events
Everyone can help accelerate progress in this country by pledging to do just one small thing to help start this giant shift for female sport. Whether you’re a teacher who can help create greater parity and opportunities for girls, a journalist who can help increase visibility of female athletes and competitions, a parent who can attend a match or a person who can simply encourage a young woman to get involved in sport, we need you to show your stripes because if she can’t see it, she can’t be it.
Our International 20x20 Women in Sport Award this week goes to Chloe McGee and her brother Sam who in January will be off travelling the world again in pursuit of a place at the Tokyo Olympics. Last weekend their contribution to the sport of badminton in Ireland was...
Our International 20x20 Women in Sport Award this week recognises the work of the LPGA who have just released their plans for the 2020 LPGA Tour schedule. It’s going to be fantastic year for the world’s top female professional who will play for prize money of $75.1...
20x20 Questions with Stephanie Meadow 1. What's your first memory of sport as a child? Hitting balls with my dad at Ballyearl driving range when I was probably 5 or 6 years old. 2. How did you first become involved in sport? My dad was a golfer and brought me along. I...