We are proud presenters of the 20x20 campaign

20×20 is a new campaign aimed at creating a measurable cultural shift in the presentation and perception of Women’s sport in Ireland. It is a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.

WHAT WE’RE DOING

20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:

• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events

Everyone can help accelerate progress in this country by pledging to do just one small thing to help start this giant shift for female sport. Whether you’re a teacher who can help create greater parity and opportunities for girls, a journalist who can help increase visibility of female athletes and competitions, a parent who can attend a match or a person who can simply encourage a young woman to get involved in sport, we need you to show your stripes because if she can’t see it, she can’t be it.

Investec launch inaugural Investec 20×20 Media Awards

Investec has, today, launched the inaugural Investec 20x20 Media Awards, to recognise and reward excellence in Irish journalism focused on Women in Sport. Investec is a proud sponsor of 20x20, an initiative presented by The Federation of Irish Sport which calls on the...

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Nepal, Sure Why Not?

Beautiful scenery, competitions, food, friends and more… Canoeing Ireland’s Vicki Guy gives first hand account of her wild, memorable adventures in Nepal

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