We are proud presenters of the 20×20 campaign
20×20 is a new campaign aimed at creating a measurable cultural shift in the presentation and perception of Women’s sport in Ireland. It is a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.
WHAT WE’RE DOING
20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:
• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events
Everyone can help accelerate progress in this country by pledging to do just one small thing to help start this giant shift for female sport. Whether you’re a teacher who can help create greater parity and opportunities for girls, a journalist who can help increase visibility of female athletes and competitions, a parent who can attend a match or a person who can simply encourage a young woman to get involved in sport, we need you to show your stripes because if she can’t see it, she can’t be it.
Our International 20x20 Women in Sport Award this week goes to our own Fionnuala McCormack who ran the Marathon of her life (so far) in Chicago at the weekend. What a performance, coming 5th in the fastest women's marathon ever run, and in the process knocking almost...
Sanita Pušpure is a Latvian-born Irish professional rower. She is the reigning world champion in the women's single scull winning her title at the 2018 World Rowing Championships in Plovdiv and defending it at the 2019 World Rowing Championships in Ottensheim. She...
Our International 20x20 Women in Sport Award this week goes to two of our 20x20 Ambassadors, Leona Maguire and Stephanie Meadow, for their golfing achievements over the last weekend that saw them make Irish golfing history on the world stage. Next year for the first...