We are proud presenters of the 20x20 campaign
20×20 is a new campaign aimed at creating a measurable cultural shift in the presentation and perception of Women’s sport in Ireland. It is a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.
WHAT WE’RE DOING
20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:
• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events
Everyone can help accelerate progress in this country by pledging to do just one small thing to help start this giant shift for female sport. Whether you’re a teacher who can help create greater parity and opportunities for girls, a journalist who can help increase visibility of female athletes and competitions, a parent who can attend a match or a person who can simply encourage a young woman to get involved in sport, we need you to show your stripes because if she can’t see it, she can’t be it.
Mary O Connor is CEO of the Federation of Irish Sport. She is a native of Cork and has worked in sport all her professional life and is an avid sports fan. Mary has represented her native Cork in both Camogie and Ladies football amassing a total of 12 Senior All...read more
Our International 20x20 Sportswoman of the Week goes to Stephanie Frappart, who on 14th August 2019 will become the first woman to referee a major European men’s soccer game when she takes charge of the UEFA Super Cup game between Liverpool and Chelsea in Istanbul....read more
Sinéad Goldrick is the current vice-captain of the Dublin Senior ladies team, along with Sinead Aherne and Ciara Trant. The Dublin senior ladies are current back to back All-Ireland champions and competing in this year's championship to claim a third. Sinéad plays her...read more