We are proud presenters of the 20×20 campaign
The 20×20 Campaign ran Oct 2018 to Oct 2020 and while the message lives on, the campaign has come to a close.
20×20 is a campaign aimed at creating a measurable cultural shift in the presentation and perception of Women’s sport in Ireland. It is a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.
WHAT WE’RE DOING
20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:
• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events
Everyone can help accelerate progress in this country by pledging to do just one small thing to help start this giant shift for female sport. Whether you’re a teacher who can help create greater parity and opportunities for girls, a journalist who can help increase visibility of female athletes and competitions, a parent who can attend a match or a person who can simply encourage a young woman to get involved in sport, we need you to show your stripes because if she can’t see it, she can’t be it.
Member Monday’s – Special Olympics Ireland
Special Olympics Ireland is focusing on improving the involvement of women in sport in all areas of the business including coaching, administration and the participation in sport. Over the month of June Special Olympics ran a Women in Football awareness campaign which...
20 Questions with Sara Mc Fadden
Sara Mc Fadden became Ireland’s first visually Impaired rally navigator when she and her dad competed in the Imokilly Mini Stages rally in July 2018. Since then she has proven that your disability truly does not define you and that if you have a goal and you set your...
International 20×20 Sportswoman of the Week
Our International 20x20 Sportswoman of the Week award goes to British motor racing driver Jamie Chadwick who last weekend won the inaugural W Series Motorsports Championship title. Along with the title, came a first prize of $500,000 dollars and widespread publicity...