We are proud presenters of the 20×20 campaign
The 20×20 Campaign ran Oct 2018 to Oct 2020 and while the message lives on, the campaign has come to a close.
20×20 is a campaign aimed at creating a measurable cultural shift in the presentation and perception of Women’s sport in Ireland. It is a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.
WHAT WE’RE DOING
20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:
• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events
Everyone can help accelerate progress in this country by pledging to do just one small thing to help start this giant shift for female sport. Whether you’re a teacher who can help create greater parity and opportunities for girls, a journalist who can help increase visibility of female athletes and competitions, a parent who can attend a match or a person who can simply encourage a young woman to get involved in sport, we need you to show your stripes because if she can’t see it, she can’t be it.
International 20×20 Sportswoman of the Week
Our International 20 x 20 Women in Sport Award this week goes to our own Sanita Puspure who last weekend retained her single sculls world title, an incredible achievement. Sanita who moved to Ireland from her native Latvia in 2006 began competing in Ireland in 2010...
20 Questions with Fiona Coghlan
Fiona Coghlan is a former Ireland women's rugby union international. Coghlan represented Ireland at the 2006, 2010 and 2014 Women's Rugby World Cups. She also captained the Ireland team that won the 2013 Women's Six Nations Championship. In 2013 Coghlan was named The...
International 20×20 Sportswoman of the Week
Our International 20x20 Women in Sport award this week goes to former England soccer international Eniola Aluko, who has just published a memoir “They Don’t Teach This” which details her battle with the English FA after she highlighted a culture of racism in the...