Yesterday, 27th May, 2014, Triathlon Ireland announced Udo’s Choice as official sponsors of the organisations expanding coach education programme.

With membership of Triathlon Ireland having grown 15% in 2013 and this year seeing membership increases of over 1000 on the same time as last year, the need for a world class coach education programme is evident. At elite level Ireland now has more triathletes than ever before vying for qualification for the Olympic Games in Rio, along with, for the first time ever, medal opportunities in paratriathlon at the Paralympic Games. The talent amongst the younger ages is also burgeoning with 17 athletes on the Irish Youth and Junior Squad, up from 6 just a year ago.

With nutrition and recovery being such a key ingredient in triathlon success the partnership is good news for Irish triathletes at all levels as they can now tap into the knowledge and expertise of the rapidly growing Co. Wicklow based brand.

Commenting on the partnership, Triathlon Ireland CEO Chris Kitchen said:

“It is fantastic to partner up with a company such as Udo’s Choice. Their sponsorship of the Triathlon Ireland Coaching Programme will not only enable us to drive this hugely important area forward but also is a great fit for the organisation with products that can be of real benefit to training. Coaching is a foundation to the development of triathlon and we look forward to a close working relationship with Udo’s Choice to help us develop and strengthen Triathlon in Ireland.”

Udo’s Choice is part of a family of brands from Naturalife Health, which also includes Cleanmarine Krill Oil and One Nutrition, all of which will be utilised by Triathlon Ireland as part of the sponsorship.

Announcing the sponsorship Naturalife Health director Darragh Hammond said:

“Triathlon Ireland and Udo’s Choice is an ideal partnership as the interest in endurance sports has quickly grown over the last number of years, particularly with those now keen to take part in triathlons. This is the perfect example of our focus on fuelling athletes and improving performance as triathletes are very aware of the nutritional requirements needed to compete at this level. Being a cyclist myself I know first-hand how closely nutrition is tied to performance”.

Over the course of the year Udo’s Choice will be teaming up with Triathlon Ireland at coach education courses and triathlon events around the country as well as providing a wealth of nutritional advice and tips on the Triathlon Ireland website and monthly newsletter.