A commercial and sponsorship veteran with some of Ireland’s leading brands, Enda is the former Head of Enterprise at Munster Rugby he oversaw new business ventures for Munster Rugby, the High-Performance Leadership programme, in partnership with University of Limerick.

Previously Enda was Head of Commercial & Marketing with Munster Rugby and a seasoned sponsorship manager, working across a number of sponsorships such as the Irish Rugby team sponsorship, The O2, GAA All-Stars, Ferrari team sponsorship, Champions League etc. for brands both domestically and internationally for over 12 years including O2, Vodafone and Digicel.