Federation CEO, Sarah O’Connor featured alongside Kelli O’Keefe, Director of Sport at Slattery PR and Keira Kennedy, Commercial and Marketing Manager at Leinster Rugby on RTE’s 2fm Game On earlier this month. The slot was part of Mick O’Keefe’s , MD of Pembroke Communications, weekly “Business of Sport” show and examined the issue of women working in sport.

Conclusions reached were that there are an increasing number of women in senior roles within Irish Sport. This was largely attributable to the reality that with sport professionalising gender was becoming less of an issue and it really was the best person for the job. Reference was also made to the growing number of women getting involved in sport as well as the significant role of women in making key household spending decisions not to mention sporting decisions!

There was also an opportunity to discuss the key role sport plays in Irish life in particular, the wider contribution of sport in terms of business, tourism and public health. The podcast of the show is available at link below: