Marketing & Communications Manager
Cycling Ireland (CI) is the National Governing Body for Cycling (road, track, MTB, Para, BMX) and associated disciplines on the island of Ireland. CI’s Head Office is based on the National Sports Campus, Blanchardstown, Dublin 15. For further information, please see our website.
We are now recruiting for the position of Marketing & Communications Manager – 3 year contract.
The successful candidate will be responsible for all facets of our marketing, communications, brand and sponsorship functions.
Role and Reporting Structure
The purpose of the role will be to lead the provision of the full range of CI communications and marketing functions including all digital, social and traditional media, the CI brand, the CI website, and sponsorship acquisition/activation to ultimately ensure CI members, stakeholders and sponsors are engaged, informed and valued.
This newly created role will report to the Chief Executive Officer and will form part of the general management team structure.
The Marketing & Communications Manager will be a key conduit across all areas of the CI business – including High Performance, Education & Development, Finance and Events.
Key Responsibilities 1. Develop and implement a marketing and communications plan that delivers against the key elements of the soon to be developed CI 2020-2025 Strategic Plan; 2. Develop the characteristics and values of the CI brand; develop and implement guidelines for its use and devise methods to increase recognition and awareness of same. 3. Develop and maintain existing Cycling Ireland communication platforms ensuring informative and accurate information is provided to CI members and stakeholders on a regular basis; 4. Source suitable sponsorship opportunities that are beneficial to CI and ensure these sponsorships are activated with sponsors serviced appropriately; 5. Work closely with the CI Commissions and High-Performance department to ensure coverage and exposure is provided for their key events throughout the year; 6. Assist in the promotion of CI Education Programmes and Coaching Activities 7. Work with the CI Events Officer and clubs to ensure coverage and support is provided for National Series/Championship and all CI endorsed events. 8. Build sustainability through capacity building with the key internal stakeholders. 9. Develop relationships with key media contacts throughout the country. 10. Arrange media training and support for coaches, athletes and other CI personnel, including the professional use of social media. 11. Provide reports, insights and monitoring data as required by CEO and key stakeholders.
The Clockhouse, National Sports Campus D16CXC2
General Responsibilities ▪ Act as an ambassador for CI and represent the organisation professionally. ▪ Develop relationships with stakeholders, local partners and other interest groups. ▪ Assist in managing all financial aspects of the role and effectively prepare, monitor and manage budgets. ▪ Manage own workload and report on outputs. ▪ Produce reports, deal with correspondence and attend relevant meetings.
Applicants should note that these lists are not exhaustive and are subject to change as required and appropriate.
• Be eligible to work in Ireland on a full-time basis • Excellent command of English language both spoken and written. • Full unrestricted drivers licence with clean driving record.
Essential Skills and Experience
• 5+ years experience in a similar role/s; • Experience working in the sports industry in an NGB or not for profit volunteer setting and/or within a communications/marketing/media agency or corporate sponsor activation role; • Relevant third level qualification in media, communications, marketing, sports management or related discipline; • Experience in the development of marketing and communications strategies to support and align to wider operational goals and targets; • Experience building organisation structures and capability in communications, marketing and branding to attract and retain sponsors, funders and stakeholders • Excellent working knowledge of social media platforms, digital activation and analytics; IT and software packages including the MSOffice suite, • Experience in developing and implementing campaigns/programs to increase awareness of an organisation and its role/purpose; and to attract sponsorship of same; • Strong understanding of traditional media outlets and experience utilising them to generate coverage for an organisation • Experience in delivering sponsorship activations within a volunteer environment
• Strong knowledge of cycling, its disciplines at both a competitive and leisure level, and the broader leisure/endurance participation industry in Ireland; • Experience in line manging direct reports in a small staff and/or volunteer team environment; • Experience of graphic design and/or photo/video content creation • A strong understanding of the requirements of sponsors and rights holders and a track record of successfully delivering against these.
The Clockhouse, National Sports Campus D16CXC2
• Interpersonal and written communication skills of the highest order; • Excellent marketing ability and commercial acumen • Well-developed conflict resolution and problem-solving skills • A can-do attitude and ability to manage numerous projects at once • Creative thinker with strong administrative skills and attention to detail • Strong work ethic and ability to work in a dynamic environment • Flexible and adaptable attitude with a proven ability to work under pressure • A high level of integrity and discretion with sensitive and confidential information • Team player and ability to work on own initiative as well as in a small, dedicated management team
Remuneration and Location
• Package: The package will include a salary in the range of €40-50k, commensurate with qualifications and experience, reflective of the not for profit/sports sector. An additional sponsorship commission structure may be offered to the successful candidate. Applicants are asked to indicate their salary expectations at the time of applying. • Position Tenure: 3 year fixed-term contract (subject to ongoing funding from CI funding partners – and renewable upon successful performance) • Hours per week: 39 hours (Full-time) – This position will require, at times, irregular and unsocial hours and as such flexible working arrangements are available. • Location: Cycling Ireland Head Office, The Clockhouse National Sports Campus, Blanchardstown, Dublin 15
Application and Selection Process
The closing date for applications is 13 June 2019
Please send your application including CV, cover letter and/or response to the selection criteria to firstname.lastname@example.org – All applications will be treated with utmost confidence. Enquiries regarding the role should be directed to this same address.
Following short-listing process, it is intended interviews will be held during w/c 17 June 2019
Role will commence as soon as possible thereafter.
Appointment will be made subject to satisfactory:
• Garda Vetting • Access NI Vetting • Reference Checking Procedures
Cycling Ireland is an Equal Opportunity Employer