Sponsorship Adviser Proposal Invitation

Student Sport Ireland, the governing body for third level sport on the island of Ireland, invite suitably
qualified and experienced sponsorship advisers to submit proposals for the provision of service to
oversee the development of the SSI sponsorship strategy and identify and deliver sponsorship
opportunities and partnerships for the organisation.

The organisation’s strategic plan published in September 2017 prioritises increasing third level student
participation across the island of Ireland, the development and promotion of the “health campus”
initiative and increasing female participation in sport and physical activity as objectives. It is envisaged
that funding raised through sponsorship will support SSI in delivering these objectives.
Please see overleaf for additional information in relation to Student Sport Ireland or visit the
organisation’s web site at http://www.studentsport.ie/

SSI Funding Structure
SSI is a not for profit sporting organisation whose income is reinvested in the organisation to fund the
continued development of its programmes and its activities. The current strategic plan sets out that
the organisation delivers an additional income of a minimum of €75,000 per annum for the period
2018 – 2020.

Adviser Objectives
SSI is seeking to appoint a dynamic and passionate individual or agency to secure sponsorship for the
organisation. The prospective adviser is expected to source and secure funds to improve our
sponsorship income with the adviser to use their own network, resources and experience in
undertaking this work. Specifically, the appointed adviser, reporting to the SSI Finance and
Governance Committee will:

• Develop a sponsorship strategy for the organisation
• Advise the committee on best practice
• Oversee the design of marketing and sponsorship material as required
• Approach and pitch to potential sponsors and partners
• Oversee the securing of sustainable sponsorship income for the organisation.
The organisation works closely with affiliated colleges, national governing bodies of sport, Sport
Ireland and Sport Northern Ireland while affiliated colleges representatives serve on the board of
many local sports partnerships. These well-established relationships offer excellent opportunities for
future collaboration for potential sponsors.

SSI Principles
Sponsors business and/or activities should not conflict with SSI’s mission, vision and guiding principles.
SSI policies should not be compromised, specifically:
• alcohol companies would be deemed inappropriate sponsors of SSI and its programmes
• no sponsorship will be accepted from companies whose activities can pose serious risk of
harm and are inconsistent with the mission and values of SSI
• sponsorship from tobacco companies are excluded.

Proposal Submission
The proposal to set out:
• The adviser’s relevant qualifications and experience
• The adviser’s career/company profile
• A brief outline of the sponsorship strategy recommended for SSI
• Client Testimonials
• Fee structure
It is requested that the proposal be limited to 10 pages and/or 3,000 words (excluding the company

Evaluation Process
The SSI Finance and Governance Committee will evaluate and rank all proposals received against its
identified priority areas of the fee, the proposal submitted, relevant experience and capacity to deliver
within the framework. SSI may invite shortlisted applicants to meet with and present to the
committee. The committee will make a final recommendation based on the results of the above
process to the SSI Board for ratification. The committee’s recommendation is final.

Expenses and Fees
The adviser is solely responsible for her/his/their own expenses in preparing and submitting the
written proposal to SSI. The appointed adviser fee (including vat and expenses) structure is that of a
performance based commission calculated as a percentage of the sponsorship raised.

Submission of Proposal
All proposals to be submitted as a pdf document via email to Ciarán Ó hIarnáin, SSI Development
Manager (ciaran@studentsport.ie).
The deadline for submission is no later than 5pm on Friday, 31st August. Proposals received after this
deadline will not be considered.

Sponsorship Proposal Supporting Information

Student Sport Ireland is the governing body for third level sport on the island of Ireland and works in
partnership with Sport Ireland, Sport Northern Ireland, individual national governing bodies of sport
(NGBs) and its affiliated member colleges to enhance student health and well-being through
increasing participation in sport and physical activity in third level colleges in Ireland.

The SSI office with its staff of two is based at Irish Sport HQ at the Sport Ireland National Sports
Campus, Abbotstown, Dublin with eighteen other national governing bodies of sport.

Thirty third level universities and institutions of technology representing over 200,000 third level
students are affiliated to SSI with universities and ITs nominating representatives to serve on its Board,
committees and working groups. In many cases these nominees are either the Director or Head of
Sport or senior Sports Officers.

SSI research indicates that there are over 1,100 full-time and part-time staff employed in colleges in
support of sport and physical activity.

SSI’s flagship programme is the biennial World University Games and which is second only to the
Olympic games in terms of participating athlete numbers. SSI coordinated over sixty Irish high-performance
student-athletes’ participation at the 2017 games. The 2019 World University Games will
be held in Naples.

High profile student athletes that have competed at the World University Games include recent
Olympians Thomas Barr, Shane Ryan, Fiona Doyle, Ciara Everard, Grainne Murphy and past Olympians
Sonia O’Sullivan, Derval O Rourke, Paul Hession, Gary O’Toole.

Summary of Student Sport Ireland by Numbers

• 60 – 70 high performance student athletes participate in the biennial World University
Games and which is second only to the Olympics in participating numbers
• 30 affiliated colleges (including all 8 universities), north and south
• Total student population of over 200,000
• Indirect access to over 800 Sports Clubs and their 30,000 plus student members
• 2,000 students from 130 student clubs participate in SSI intercollegiate competitions
• 60 intervarsity competitions overseen by affiliated colleges
• 60 sports officers attend the annual networking event
• Close working relationship with 20 national governing bodies of sport including Sport
Ireland, Sport Northern Ireland and Sport Ireland Institute
• Web Site Statistics (Annual): 320,000 hits and 235,000 unique visits

SSI and Affiliated Colleges Programmes

• Active Transport Initiatives
• Third Level “Heathy Campus” Initiative
• SSI Intercollegiate Competitions
• Colleges’ Participation Programmes including
o Couch to 5K programmes
o 10k mass participation events
o Park Runs
• SSI Annual Networking Event
• SSI Student Awards:
o Event of the Year Award
o Leadership Award of the Year
• FISU World University Games (biennial, every odd year)
• FISU World University Championships (biennial, every even year)

Strategic Plan
SSI launched its current strategic plan in September 2017. The strategic plan is underpinned by the
organisation’s five guiding principles:

1. Partnership: Collaborate with third level colleagues, sporting organisations and stakeholders
to develop stronger, more effective partnerships through connectivity, networking and
priority joint efforts.
2. Sustainability: Implement financially sustainable income strategies and actions that are
appropriate at both organisational and stakeholder levels including defining and sharing best
3. Advocacy: Influence and enable decision makers (within colleges and external to colleges –
national and international) to prioritise policies, regulations and resources for third level sport
and physical activity, at all levels (participation and performance).
4. Transformation: Inspire and motivate students to enable them to transform with integrity
and self-belief as role models for the future.
5. Research and Evaluation: Implement an evidence based work programme and act on research
findings. Ensure that impact evaluation is part of all its work programme and new programmes
have such evaluation mechanisms built into them from the beginning.

A copy of the strategic plan is available for download from the SSI web site.