BACKGROUND

Cricket Ireland is the governing body for the game at both performance and participation levels throughout All-Ireland, representing the interests of both the men’s and women’s game. The future of Irish cricket is incredibly bright given the growth of the sport driven by significant success on the international stage in the last decade leading to an unprecedented visibility for Irish cricket at home and abroad.

Our emergence as a sport of national significance will only grow following the recent elevation of Cricket Ireland to ICC Full Membership and Test Status and a major revamp of international cricket structures that will see Ireland playing all three formats of the game at the highest level for the foreseeable future.

POST TITLE

Marketing Manager – Maternity Cover

ROLE AND PURPOSE OF THE POSITION

This is an exciting role for an individual with a “can do” attitude who is looking for an opportunity to challenge him/herself working in one of Ireland’s fastest growing sports.

The position is temporary contract with day-to-day responsibility for the running of marketing and specified commercial activity, in particular promoting our sport, major international matches, domestic fixtures, membership offering and other events. The contract is for 9 months from March to December.

REPORTING TO

  • Commercial Director

WORKING RELATIONSHIPS

  • Chief Executive
  • Commercial Director
  • Senior Management Team
  • Commercial department staff
  • Event Manager
  • Media and Communications Manager
  • Provincial Union General Managers and Chairmen
  • Agencies
  • Cricket Ireland Fan Base
  • Media

KEY QUALITIES

  • Significant experience in a marketing role with a national/international organisation
  • Skilled communicator with proven and demonstrable experience of working on a wide range of marketing projects
  • An established track record in the development and implementation of marketing strategies, including in the new media sector, for a national/international organisation
  • Expertise and confidence to rollout and deliver marketing strategies and programmes to diverse groups including other cricket and sporting organisations, Cricket Ireland stakeholders and commercial partners
  • An ability to provide strategic leadership and to demonstrate excellent interpersonal skills
  • Strong organisational skills incorporating excellent attention to detail
  • A ‘Digital Native’
  • A good knowledge of the cricket landscape in Ireland and internationally, together with a broad interest in sport would be a distinct advantage
  • The facility to work flexible hours, as dictated by a sport which is largely leisure/volunteer based, and the capacity to travel overseas as required
  • The ability to work well under pressure and to deadlines

KEY RESPONSIBILITIES

  • Marketing of cricket towards our vision of being a mainstream sport in Ireland
  • Managing and implementing the promotional and marketing strategy for all international and domestic matches and other events
  • Marketing of match tickets, match day inventory and hospitality
  • Marketing of Membership programme including providing regular communication with members
  • Working with key stakeholders, including commercial and Government partners
  • Grow online revenues through the relationship with new and existing partners including online advertising and merchandising
  • Overall responsibility for managing ticketing arrangements for all major home matches and coordinating allocations for overseas events in which Ireland participates
  • Work closely with Events Manager when required on event planning and match management with specified events when necessary
  • Other commercial or marketing activity as appropriate or as directed by line manager and CEO
  • Manage Marketing Budget

SKILLS AND EXPERIENCE

  • Be educated to degree or diploma level specialising in PR, marketing, media or journalism;
  • and/or demonstrate three years’ relevant experience in marketing and/or PR/media/press office ideally in a sport related or leisure/recreational industry;
  • Digital Native
  • Sports marketing experience desirable
  • Sales experience is desirable
  • Experience dealing with agencies
  • Persuading and influencing skills are necessary in presenting a positive image and marketing it externally
  • Excellent written, verbal, communication, presentation and relationship building skills
  • Must be highly organised with the ability to plan a range of projects and initiatives that must be delivered to tight deadlines
  • Innovation and creativity in the development of strategies and programmes, and in managing relationships
  • Demonstrable working knowledge of modern Microsoft IT and software packages including Office, Word, Excel and Powerpoint
  • Strong administrative skills; experience with database management

REMUNERATION

  • The package will include a salary commensurate with qualifications and experience

PROCESS

  • The closing date for applications will be Monday at midday, January 15th 2018
  • Letters of application and full CVs titled ‘Marketing Manager’ should be sent by email to recruitment@cricketireland.ie and will be confidential
  • Interviews will be held week commencing January 22nd 2018
  • Role due to commence in March 2018