We are proud presenters of the 20×20 campaign
20×20 is a new campaign aimed at creating a measurable cultural shift in the presentation and perception of Women’s sport in Ireland. It is a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.
WHAT WE’RE DOING
20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:
• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events
Everyone can help accelerate progress in this country by pledging to do just one small thing to help start this giant shift for female sport. Whether you’re a teacher who can help create greater parity and opportunities for girls, a journalist who can help increase visibility of female athletes and competitions, a parent who can attend a match or a person who can simply encourage a young woman to get involved in sport, we need you to show your stripes because if she can’t see it, she can’t be it.
20x20 Questions with Sophie Earley 1. What's your first memory of sport as a child? I can remember being a very sport girl and enjoyed any sport that I did. 2. How did you first become involved in sport? I think my brothers were the main reason I got involved...
This week our International Award 20x20 Women in Sport goes to the Irish Times who this Friday along with their partners Sport Ireland, will announce their Sportswoman of the Year Award. The scheme which has been running since 2004 has been paying tribute to Ireland's...
Our International 20x20 Women in Sport Award this week goes to Chloe McGee and her brother Sam who in January will be off travelling the world again in pursuit of a place at the Tokyo Olympics. Last weekend their contribution to the sport of badminton in Ireland was...