We are proud presenters of the 20×20 campaign
The 20×20 Campaign ran Oct 2018 to Oct 2020 and while the message lives on, the campaign has come to a close.
20×20 is a campaign aimed at creating a measurable cultural shift in the presentation and perception of Women’s sport in Ireland. It is a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.
WHAT WE’RE DOING
20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:
• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events
Everyone can help accelerate progress in this country by pledging to do just one small thing to help start this giant shift for female sport. Whether you’re a teacher who can help create greater parity and opportunities for girls, a journalist who can help increase visibility of female athletes and competitions, a parent who can attend a match or a person who can simply encourage a young woman to get involved in sport, we need you to show your stripes because if she can’t see it, she can’t be it.
Final Event Press Release Oct 22nd 2020RESEARCH SHOWS 20x20 HAS HAD A STRONG IMPACT ON IRISH CULTURE AROUND WOMEN IN SPORT - BUT THERE’S STILL MORE TO BE DONE 80% of the population are more of aware of women’s sport since the launch of 20x20 61% are more likely to...
Badminton Ireland has officially recognised Chloe Magee for holding the All-Time record for National Titles won. Chloe achieved this with National titles in both the Women's Doubles & Mixed Doubles at the 2020 Nationals at the National Indoor Arena. Chloe's first...
20x20 Questions with Sophie Earley 1. What's your first memory of sport as a child? I can remember being a very sport girl and enjoyed any sport that I did. 2. How did you first become involved in sport? I think my brothers were the main reason I got involved...