We are proud presenters of the 20×20 campaign
20×20 is a new campaign aimed at creating a measurable cultural shift in the presentation and perception of Women’s sport in Ireland. It is a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.
WHAT WE’RE DOING
20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:
• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events
Everyone can help accelerate progress in this country by pledging to do just one small thing to help start this giant shift for female sport. Whether you’re a teacher who can help create greater parity and opportunities for girls, a journalist who can help increase visibility of female athletes and competitions, a parent who can attend a match or a person who can simply encourage a young woman to get involved in sport, we need you to show your stripes because if she can’t see it, she can’t be it.
Our International 20x20 Women in Sport Award this week goes to Norwegian golfer Suzann Pettersen who sunk the winning putt for Europe to triumph over USA in the biannual Solheim Cup between the two teams. There was so much to admire in the match which was truly...
The last year has been a great one for women in the sport of triathlon. Their top ranked female triathlete Carolyn Hayes is making waves by podiuming at several major international races as she chases Olympic qualification. A number of women’s triathlons have been...
Katie Mullan is an Ireland women's field hockey international. She was captain of the Ireland team that played in the 2018 Women's Hockey World Cup final. Mullan has also won Irish Senior Cup and Women's Irish Hockey League titles with UCD. Mullan has also played...