We are proud presenters of the 20x20 campaign
20×20 is a new campaign aimed at creating a measurable cultural shift in the presentation and perception of Women’s sport in Ireland. It is a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.
WHAT WE’RE DOING
20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:
• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events
Everyone can help accelerate progress in this country by pledging to do just one small thing to help start this giant shift for female sport. Whether you’re a teacher who can help create greater parity and opportunities for girls, a journalist who can help increase visibility of female athletes and competitions, a parent who can attend a match or a person who can simply encourage a young woman to get involved in sport, we need you to show your stripes because if she can’t see it, she can’t be it.
Freelancer Niamh Griffin wins the monthly Investec 20x20 Media Award with feature on the emerging importance of PE for sports participation for teenage girls Niamh Griffin is the Investec 20x20 Media Awards winner for the month of June. Niamh is a freelance...read more
‘IF SHE CAN’T SEE IT, SHE CAN’T BE IT’, the latest initiative from 20×20 calls on the public to “Hero Your Hero”
20x20 AMBASSADOR, LOUISE QUINN HIGHLIGHTS THE IMPORTANCE OF FEMALE SPORTING ROLE MODELS AND CALLS ON THE PUBLIC TO HERO THEIR HERO ‘IF SHE CAN’T SEE IT, SHE CAN’T BE IT’, the latest initiative from 20x20 calls on the public to “Hero Your Hero” Dublin, 9th May 2019:...read more
7th May marked a day full of exciting news for Cricket Ireland. First-Ever Part-Time Contracts The governing body unveiled the recipients of the first-ever part-time professional contracts for women cricketers in Ireland. The recipients of the six contracts are Laura...read more